October 3, 2023
Find out how to make money through car-sharing app Turo. Learn the steps involved in renting out your car, the pros and cons of using Turo, how to maximize earnings, a guide to success, and real-life stories of Turo success.

Can You Make Money on Turo?

Are you looking for a side hustle or a way to earn passive income? If so, renting out your car on Turo may be the perfect opportunity for you. Turo is an online car sharing marketplace that allows car owners to rent out their vehicles to others for short periods of time. It’s a great way to make some extra money, but is it profitable enough to become a substantial source of income? In this article, we will explore the ins and outs of making money on Turo, the pros and cons of using Turo, how to maximize earnings on Turo, a guide to success on Turo, and real-life stories of Turo success.

The Ins and Outs of Making Money on Turo

Before diving headfirst into renting out your car on Turo, it’s important to understand the steps involved in the process. First and foremost, you need to find the right car. Your car needs to be in good condition, relatively new (no more than 10 years old), and have fewer than 130,000 miles. Once you have the right car, you can start setting your rental rate. The pricing is ultimately up to you, but you need to take into account the condition of your vehicle, the location of your rental, your competition, and Turo’s pricing suggestions.

The best way to maximize earnings on Turo is to utilize the platform’s algorithm that suggests an optimal daily price based on your vehicle’s make, model, and location. The algorithm analyzes a variety of factors to come up with the most suitable price for your car. However, you should have the final say on the rental rate, taking into account your expenses and profits.

Other things you should consider when renting out your car on Turo include insurance coverage, vehicle maintenance costs, and the rental conditions. Specifically, renters are required to carry a minimum amount of liability coverage, while Turo provides property damage and theft coverage. Understanding the insurance coverage on Turo, and whether or not that is sufficient for you, is crucial when determining if renting out your car on Turo is worthwhile.

The Pros and Cons of Using Turo to Make Money

Like any business venture, using Turo has its pros and cons. On one hand, Turo provides a unique platform to make money from a vehicle, a tool that is often underused and depreciating in value. It’s a low-maintenance, passive income source that can help cover car loan payments, repairs and/or supplement income with rental fees. On the other hand, Turo does have fees that will impact your earnings such as service fees, protection and collision fees, as well as taxes. These fees will vary depending on the car type and location, which is important to consider when setting your rental price on Turo.

Turo can also expose you to potential risks, such as damage or accidents with renters you do not know. However, Turo does provide up to $1 million in liability coverage and caps collision damages at the actual cash value of the car, subject to a deductible. Despite these risks, Turo can prove to be extremely profitable, especially for those willing to put in the work to successfully rent out their car.

How to Maximize Your Earnings on Turo

Once you decide to take the plunge and give Turo a try, you’ll want to maximize your earnings as much as possible. Here are some tips and tricks on how to do that:

1. Be competitive with your pricing

Taking the time to research your competition on Turo will give you insight into what others are charging for similar cars in your area. You need to find that sweet spot where your rental price is not too low to be profitable, nor too high to scare renters away.

2. Offer add-ons

Adding extras such as GPS, car seats or even a bike rack can add value to your rental and help increase the price tag of your rental. This can also help your renters avoid having to buy, pack or borrow these types of equipment.

3. Leverage the referral program

Turo has a referral program that allows you to earn cash or credits when someone you invite signs up for the platform and rents a car. You can earn up to $100 per successful referral, which can be a great way to earn passive income.

4. Build a strong reputation

Reputation is key to success on Turo. Renters on Turo are more likely to rent from someone who has a great reputation, so getting good reviews and ratings is crucial. Always strive to provide a great rental experience and customer service to increase the likelihood of repeat renters.

The Ultimate Guide to Success on Turo

To really make a serious income from renting out your car on Turo, it’s important to have a well-rounded understanding of the platform. A comprehensive guide to success on Turo may include:

1. Choosing the right car

Researching what type of car can generate the most income in your market is essential. It is equally important to confirm the age, mileage and general condition of the vehicle to ensure it is still profitable and meets Turo’s eligibility criteria.

2. Identifying profitable rental markets

Before you start renting out your car, make sure to research the areas with the highest demand in your city. Hot spots such as airports or popular tourist attractions are often the busiest rental markets. Understanding when demand is high and setting prices accordingly will help in maximizing your profit.

3. Creating an enthralling listing

Your listing should standout! Ensure there are clear and high-quality photos of your car, an easy-to-understand description highlighting the most important features of your car, and an assurance of top-notch maintenance. This helps with creating an excellent first impression to potential renters.

4. Offering exceptional customer service

Being responsive to inquiries and maintaining your car in good condition is fundamental in ensuring your customer experience is top-notch. Respond promptly to your renters, be clear on the rental conditions and make sure your car is clean and well-maintained.

Real-Life Stories of Turo Success

Want to know what kind of profits other Turo users are earning? Here are a few real-life examples of successful Turo rentals:

1. Chris, a full-time Turo owner in Florida, rents out his Chevrolet Corvette daily and grosses over $70,000 per year.

2. Alex, a Toronto-based owner, earns $650 per week with his BMW M3 by capitalizing on demand for weekend rentals among tourists.

3. Cassandra, an owner who lives near Lake Tahoe, rents out her Subaru Crosstrek during ski season and makes an extra $2,400 per month.


In conclusion, making money on Turo can be a low-maintenance, passive income source, but like any business venture, it requires hard work and understanding of the platform to earn significant income. Turo is a profitable platform for those who are willing to take the time to research their market, optimize their rental pricing and provide a great rental experience. We hope this article has provided you with the information and tools needed to get started with renting your car on Turo.

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