September 29, 2023
Learn how Indeed makes money through its various services, including pay-per-click advertising, subscription services, recruitment services, affiliate programs, and job advertising partnerships. Discover which option is best for your company to attract job seekers and access the job market.

I. Introduction

Indeed is one of the most popular job search websites in the world, boasting over 250 million unique visitors per month, an extensive resume database, and partnerships with various job advertising sites. But how does Indeed make money?

In this article, we will explore Indeed’s different revenue streams and the benefits to employers. By understanding how this platform generates revenue, you can harness the power of its services to find the best jobs or attract job seekers.

II. Subscription Services

Indeed offers subscription-based services for employers who want additional exposure for their job postings. These services help companies drive candidate engagement and optimize their recruiting efforts.

Employers can choose from several subscription levels, including Indeed Standard, Indeed Career, and Indeed Premium. Each of these packages offers varying levels of job posting services, resume database access, and recruitment tools.

The benefits of subscription services on Indeed include the ability for recruiters to have more control over their budgets, to track application rates and to post jobs across the web for less cost.

III. Pay-per-click Advertising

Another way for employers to advertise jobs on Indeed is through pay-per-click advertising. This method allows employers to have more visibility on Indeed’s platform, ensuring they’re paying only for the clicks they use.

Pay-per-click (PPC) advertising works by employers bidding on specific keywords for their job postings. When job seekers search for these keywords, the job advertisement appears at the top of the search results, increasing the likelihood of it being seen by the right candidate. Employers pay each time someone clicks on their ad.

Some of the advantages for companies using pay-per-click advertising on Indeed include detailed analytics of their campaigns, adjustable budgets, targeted job advertising, and the ability to maintain control of their recruitment finances.

IV. Resume Database Access

The Indeed resume database is another service offered to employers to find quality job seekers. Employers may access the database and utilize tools to find job candidates that match their qualifications and experience.

The Indeed resume database allows employers to search for specific keywords, education levels, job titles, and locations. This allows companies to find the right candidates for their job postings and to save time, both in terms of searching for quality job candidates and in the screening process.

An average of 80% of employers have reported finding quality job candidates and up to 45% have reported success of hiring candidates through the Indeed database.

V. Job Advertising Partnerships

Indeed has partnerships with other job advertising sites to help employers reach job seekers outside of its own platform. These partnerships give employers more options to find the right candidates and attract more traffic to their job postings.

Partner sites include major job boards, social media networks, and niche job search websites. Employers may choose to have their job postings automatically distributed to all these partner sites to ensure job listings have the broadest reach and highest potential for visibility.

Some of the advantages of using job advertising partnerships on Indeed include more job candidates looking at job postings and increased chances of finding quality candidates. Employers also have access to additional tools and reporting features to track the effectiveness of their job postings.

VI. Affiliate Programs

The Indeed affiliate program is another way Indeed makes money. For publishers who want to promote Indeed on their websites, they’ll receive a commission when job seekers click on sponsored job listings. Employers can request or participate in these affiliate programs as a way of driving more traffic to their job postings.

With the Indeed Affiliate Program, publishers can earn money by posting sponsored jobs or career-focused banners on their websites. The program is easy to set up, and once publishers have integrated Job Search on their website, they can begin promoting jobs in their target location and industry. Publishers earn revenue on a per-click or per-application basis.

This helps publishers earn commission while promoting Indeed, and employers benefit from the increased traffic to their job postings and the exposure to potential job seekers. Publishers can do this with or without posting job ads themselves, adding versatility and flexibility to the program.

VII. Recruitment Services

Finally, Indeed offers recruitment services, which assist employers with their recruiting and hiring needs. Recruitment specialists on Indeed deliver a personalized recruiting strategy for each employer, including sourcing and screening candidates, and assist in the final job offer and compensation negotiations.

The benefits of recruitment services include a dedicated recruitment team specifically for your company and personalized strategy and planning. Employers also have access to Indeed’s extensive database of job candidates. Recruitment services can save companies time and resources in the recruitment process and provide valuable advice to ensure that they find the right candidate for the job.

VIII. Conclusion

In conclusion, Indeed makes money through multiple services such as subscription services, pay-per-click advertising, resume database access, job advertising partnerships, affiliate programs, and recruitment services. These services provide a variety of benefits for employers, allowing them to access job candidates easily, have greater control over their recruitment budget, and benefit from an increased reach across the web.

Whether you’re an employer or job seeker looking to use Indeed’s platform, understanding how Indeed’s business model works is a crucial step in maximizing your job search potential.

As an employer, you can choose the options that work best for your company, and as a job seeker, you can utilize Indeed’s services to find the best job opportunities.

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