September 25, 2023
Learn how to change the background color of your Instagram stories. This article provides a step-by-step guide, troubleshooting tips, and examples to help enhance your stories. Discover the benefits of color theory, third-party apps, advanced customization options, themes and aesthetics, and branding on Instagram.


Instagram stories are a popular way to share your daily life with your followers. They are a great way to stay connected with your friends and family and to showcase your creativity. However, have you ever felt limited by the default background color options on Instagram stories? Or wanted to customize your stories to better match your content or brand aesthetic?

This article will explore how to change the background color on your Instagram stories to help you unleash your creativity and enhance your storytelling. From built-in features to third-party apps, color theory to advanced customization options, and branding to aesthetics, this article provides a comprehensive guide to help you design beautiful and engaging Instagram stories.

A Step-by-Step Guide: How to Change the Background Color of Instagram Stories

Instagram provides simple and easy-to-use features to customize your stories, including changing the background color of your stories. Here is a step-by-step guide to help you get started:

A. Overview of Instagram’s built-in features:

1. Open your Instagram app and swipe right to open the camera and create a new story.

2. Choose the photo or video you want to share on your story.

3. Tap the brush icon on the top right corner of the screen.

4. Select the background color option at the bottom of the screen.

5. Choose from the available color options or use the color slider to select a custom color.

6. Tap the screen or press and hold the screen to apply the background color to your story.

7. Tap done when you are finished and share your story.

B. Step-by-step guide with screenshots:

Here are some screenshots to help you visualize the step-by-step process:

Step-by-step guide to change Instagram story background color

C. Troubleshooting tips:

If you encounter any issues when changing the background color on your Instagram story, here are some troubleshooting tips:

– Make sure you have the latest version of the Instagram app installed.

– Check your internet connection as Instagram requires an active internet connection to show all the available features.

– Try restarting your app or even your device.

Third-Party Apps: Customizing Instagram Story Backgrounds

If you want more advanced customization options or want to create a specific look for your Instagram stories, you can use third-party apps. Here are some popular third-party apps you can use:

A. Overview of popular third-party apps:

– Canva: Canva is a popular graphic design app that allows you to create beautiful designs, including Instagram stories, with drag-and-drop tools, templates, and millions of stock photos and illustrations. Canva provides various RGBA color options to customize your background colors with precision.

– Unfold: Unfold is a top-rated story editor app that offers unique and minimalist templates to design your stories. With its different font styles, photo filters, and color palette options, you can create eye-catching stories quickly and easily.

– StoryArt: StoryArt provides over 2000 curated templates, including collages, Instagram posts, story highlights, and more. With StoryArt, you can use various text styles, background patterns, and sticker options to make your stories stand out.

B. Pros and cons of using third-party apps:

While using third-party apps offers more features and customization options, there are some pros and cons you need to consider before making a choice:


– More advanced customization options than Instagram built-in features.

– Unique and specific design options to choose from.

– Templates and tools to make your stories beautiful and engaging.


– Additional costs if you want access to all features and templates.

– Extra steps to create and import your stories to Instagram.

C. Step-by-step guide with examples using a third-party app:

Here is a step-by-step guide to help you create customized Instagram stories using the Canva app:

1. Download the Canva app and choose the Instagram story template.

2. Customize your template by changing the background color, adding photos, text, or shapes.

3. Export your design and save it to your phone’s camera roll.

4. Open your Instagram app and select the “Story” option.

5. Swipe up to access your camera roll and select the design you created using Canva.

6. Post your customized story and enjoy the engagement!

Tips and Tricks for Changing Instagram Story Background Colors

Now that you know how to change the background color of your Instagram stories using Instagram’s built-in features and third-party apps let’s explore some tips and tricks to enhance your design:

A. Quick and efficient methods for changing background colors:

– Use gradient background colors to create a more dynamic and visually appealing story.

– Consider using soft, pastel colors for a calming and soothing effect, or bright and vibrant colors for a more energetic and fun vibe.

B. Understanding color theory and how it can enhance your stories:

– Pay attention to color contrast, combination, and meaning in your design to communicate your message effectively.

– Use complementary colors for a more harmonious effect, or contrasting colors for a bold and dynamic look.

C. Advanced customization options:

– Use different textures, patterns, and shapes as your background to complement your brand or personal style.

– Consider adding animations, stickers, or text to create a more engaging and interactive story.

Examples with Pictures: Creative Ways to use Background Colors for Instagram Stories
Examples with Pictures: Creative Ways to use Background Colors for Instagram Stories

Examples with Pictures: Creative Ways to use Background Colors for Instagram Stories

Using background colors creatively can elevate your Instagram stories and grab your followers’ attention. Here are some examples of how to use backgrounds creatively:

Creative examples for Instagram story background colors

A. Showcase of creative ways to use background colors:

– Use different colors for different messages or moments in your story, highlighting key points or emotions.

– Mix and match textures, patterns, and shapes to create a cohesive but unique look.

– Play with opacity, blurring, or layering effects to create dimension and depth.

B. High-quality images with detailed explanations:

Here are some high-quality images with detailed explanations to help you visualize the different creative ways to use background colors:

Example of creative background color usage on Instagram

Explanation: Using different colors for each text slide adds variety and interest to the story, while keeping the overall aesthetic cohesive.

Example of creative background color usage on Instagram

Explanation: The muted pastel background color complements the natural tone of the photo and creates a calming and peaceful mood.

Video Tutorial: A Visual and Auditory Guide for Changing Instagram Story Backgrounds

If you prefer a more visual and auditory guide to learn how to change the background color on your Instagram stories, here is a comprehensive video tutorial:

A. Overview of video tutorial section:

This section provides a video tutorial that shows you how to change the background color on your Instagram stories step-by-step.

B. Comprehensive step-by-step guide through a video tutorial:

The video tutorial will walk you through all the steps to change the background color on your Instagram stories, including:

– How to access the built-in features on Instagram.

– How to use third-party apps to create customized designs.

– Tips and tricks to enhance the design of your stories using background colors.

Themes and Aesthetics: Designing Beautiful Instagram Stories with Background Colors

Creating a consistent and unique theme or aesthetic for your Instagram stories can help you communicate your brand or personal style more effectively. Here are some tips on how to do it:

A. Explanation of the idea of creating themes and aesthetics for Instagram stories:

– A consistent style or theme can help you stand out from other Instagram accounts and attract more followers.

– Aesthetics can convey specific emotions or moods, creating a better connection with your followers.

B. Providing users some inspiration for designing their own themes and aesthetics:

– Do some research and find Instagram accounts or profiles that inspire you. Analyze their aesthetics, branding, and color palettes to get ideas for your own designs.

– Experiment with different colors, patterns, and fonts to create a unique and consistent look for your stories.

Branding: Using Specific Colors on Instagram Stories for Branding Purposes

Branding on social media platforms, such as Instagram, is essential to creating a recognizable and consistent presence. Here is how to use specific colors on Instagram stories for branding purposes:

A. Explanation of the importance of branding on Instagram:

– Branding creates a consistent and recognizable presence across all marketing channels.

– Specific colors are a crucial element of branding and can convey specific emotions or messages.

B. How to use specific colors on Instagram stories for branding purposes:

– Identify your brand’s primary and secondary color palettes, fonts, and design elements.

– Use your brand’s colors and design elements consistently on your Instagram stories to create a recognizable and cohesive presence.

C. Examples of effective branding on Instagram:

– Many brands use specific colors on their Instagram stories to promote their products, services, or values. Some examples are:

Examples of Instagram story branding

Conclusion: Summarizing the Benefits of Changing Instagram Story Background Colors

Changing the background color of your Instagram stories is a simple but effective way to enhance your storytelling and engage with your followers. Here are some benefits of doing so:

– Creating unique and eye-catching designs that showcase your creativity and personality.

– Conveying specific emotions or messages through color theory and design elements.

– Promoting your brand’s presence and consistency on Instagram through specific color palettes and themes.

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