If you’re looking to share your video content with the world, YouTube is the perfect platform to do so. With over 2 billion monthly active users, YouTube offers tremendous exposure, discoverability, and monetization opportunities to creators. But, with so much content being uploaded to the site every minute, it’s important to know how to optimize your videos to stand out from the crowd. In this article, we’ll provide you with a comprehensive guide on how to post a video on YouTube.
Creating a YouTube Channel
The first step in posting a video on YouTube is creating a channel. If you already have a Gmail account, you can use it to sign up for YouTube. If not, you can create a new Google account and use it to sign up for YouTube.
Once you’re logged in, click on the profile icon in the top right corner of the screen and select “Create a Channel.” Choose a name for your channel and select a category that best fits your content niche. If you plan to post content under your personal name, you can skip this step.
Uploading a Video
Now that you have a channel, it’s time to upload your video. Click on the camera icon in the top right corner of the screen and select “Upload Video.” Choose the video file from your computer and fill in the video details.
Make sure to fill in the title, description, and tags section with relevant information about your video. Use keywords in your title and description to help your video appear in search results. Choose a relevant category for your video to help YouTube understand the content of your video and suggest it to the right audience.
Lastly, choose a custom thumbnail for your video. The thumbnail is the first thing people will see when they come across your video on YouTube, so choose an eye-catching image that represents your video well.
Optimizing Your Video
Optimizing your video is crucial to increasing its visibility on YouTube. Here are some tips:
Use keywords in your title and description: Think about what words someone might use to search for your video and incorporate those keywords into your title and description.
Add tags that relate to your video: Tags help YouTube categorize your video and serve it to the right audience. Use as many relevant tags as you can but avoid using irrelevant tags to avoid being penalized by YouTube.
Choose a relevant category for your video: Selecting the right category helps YouTube understand the content of your video and suggest it to people who are interested in that type of content.
Create a transcript or captions for your video: Adding captions not only makes your video accessible to viewers with hearing disabilities, but it also helps YouTube understand the content of your video and index it better for search results.
Promoting Your Video
Promoting your video is essential to increasing its views and driving engagement. Here are some tips:
Share your video on social media: Share your video on all your social media platforms to reach a wider audience. Encourage your followers to like, comment, and share your video to help it gain momentum.
Embed your video on your website or blog: Embedding your video on your website or blog not only increases its views but also helps drive traffic to your website.
Reach out to influencers in your niche for collaboration opportunities: Collaborating with influencers in your niche can help you tap into their audience and increase your own reach and visibility.
Utilize YouTube advertising: YouTube advertising can help increase your video’s visibility and reach more people. You can choose to display your video as an ad before or during other videos, or as a suggested video on the sidebar.
Posting a video on YouTube may seem daunting at first, but by following these steps and optimizing your video, you’ll be able to reach a wider audience and gain more views and engagement. So, grab your camera and start creating your own YouTube videos today.
Don’t forget to share your videos on all of your social media accounts and encourage others to share it as well.