September 24, 2023
Is ColourPop Cruelty-Free? Investigating Their Animal Testing Policies. An informative article exploring ColourPop's policies and practices regarding animal testing. Includes a comparison of their stance with other popular cosmetic brands, certifications breakdown, interview with a cruelty-free makeup influencer, top-selling vegan products, recent news, and controversies.


Are you one of the many makeup enthusiasts looking for cruelty-free makeup brands? With the growing concern for animal rights and the environment, many brands, including ColourPop, are being questioned about their animal testing policies. In this article, we will investigate ColourPop’s animal testing practices, compare their stance with other popular cosmetic brands, provide a breakdown of certifications and labels, and highlight their top-selling vegan products.

Investigative Review of ColourPop’s Animal Testing Policies

ColourPop is a popular cosmetic brand known for their affordable and high-quality products. But are they cruelty-free? After thorough research on their website and through communication with their customer service representatives, we discovered that ColourPop does not test their products or ingredients on animals.

Their website states that they are “100% cruelty-free, certified by both PETA and Leaping Bunny, and [have] never been tested on animals.”

Additionally, they do not sell their products in any countries where animal testing is required by law, such as China.

Overall, ColourPop has a strong stance against animal testing and follows ethical practices in their business.

Comparison of ColourPop’s Cruelty-Free Stance with Other Brands

When comparing ColourPop’s cruelty-free policies with other popular cosmetic brands, we found that many brands have similar policies against animal testing. However, not all brands have obtained certifications from organizations such as PETA and Leaping Bunny.

Certifications indicate that a brand has gone through a rigorous audit process to ensure they do not test on animals and do not sell in countries where animal testing is required by law.

ColourPop has obtained certifications from both PETA and Leaping Bunny, which guarantees their cruelty-free status. On the other hand, some brands rely on their own ethical standards without obtaining certifications or labels, leaving room for discrepancies and skepticism.

Interview with a Cruelty-Free Makeup Influencer

To gain a better understanding of how consumers feel about animal testing in the cosmetics industry, we spoke to a cruelty-free makeup influencer, Jess, who only uses brands that do not test on animals.

When asked about ColourPop’s animal testing policies, Jess stated, “I trust the certifications from PETA and Leaping Bunny, so I have no doubts about using ColourPop’s products. It’s important for me to support brands that value animal rights.”

She also explained that she researches a brand’s policies before making a purchase and recommends doing the same to ensure you are buying from a brand that aligns with your values.

Certification Breakdown

As mentioned, certifications indicate that a brand has undergone a strict audit process to ensure they are cruelty-free. But what certifications are there, and does ColourPop meet them?

Some certifications and labels that indicate that a brand is cruelty-free include:

  • PETA’s Beauty Without Bunnies
  • Leaping Bunny
  • Cruelty-Free International
  • The Vegan Society’s Vegan Trademark

ColourPop has obtained certifications from both PETA and Leaping Bunny, which confirms their cruelty-free status. They have also obtained the Vegan Trademark from The Vegan Society for many of their products, including their Super Shock Shadows and Lippie Stix.

Top-Selling Vegan Products

ColourPop has a variety of vegan products, which means they are not only cruelty-free but also free from any animal-derived ingredients. Some of their top-selling vegan products include:

  • No Filter Matte Concealer
  • Super Shock Shadows
  • Lippie Stix
  • Ultra Matte Lip

These products have received positive reviews from customers, who appreciate the quality and affordability without sacrificing their values.

Recent News and Controversies

The cosmetic industry has recently faced scrutiny over animal testing, with many consumers demanding cruelty-free options. In 2019, California passed a law banning cosmetics tested on animals, which shows a shift towards cruelty-free practices.

However, ColourPop faced controversy in 2020 when it was reported that their parent company, Seed Beauty, was being acquired by Estée Lauder, a company known to test on animals. This caused concern among customers about the future of ColourPop’s cruelty-free status.

However, ColourPop reassured their customers that they would continue to be cruelty-free and that the acquisition would not affect their practices.


Overall, ColourPop’s policies and practices indicate a commitment to being a cruelty-free and ethical brand. They have obtained certifications from PETA and Leaping Bunny and offer a variety of vegan products. While some customers may remain skeptical of brands that do not have certifications, ColourPop’s certifications and customer reviews indicate that they are a trustworthy brand for those looking for cruelty-free options.

To support cruelty-free beauty, consumers can educate themselves on a brand’s policies, look for certifications and labels, and choose to purchase from brands that align with their values. ColourPop is a great option for those looking for high-quality and affordable makeup products without compromising their ethics.

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