June 18, 2024
Learn how to turn your hobby into a profitable business by exploring the different ways to make money on Twitch. This guide includes practical tips for earning income through ads, merchandise, subscriptions, donations, sponsorships, and affiliate marketing.

How to Make Money on Twitch: A Guide for Streamers

If you’re an avid Twitch streamer, you may be wondering how you can turn your hobby into a source of income. Fortunately, there are now many ways to make money on Twitch, with options for streamers of all sizes and experience levels. In this article, we’ll explore some of the most popular ways to earn money on Twitch, with practical tips for getting started with each method.

Streaming with Ads

Perhaps the most straightforward way to earn money on Twitch is by streaming with ads. Twitch’s ad program allows streamers to earn revenue by showing ads to their viewers during their streams. To enable ads on your channel, you’ll need to become a Twitch Affiliate or Partner, meet certain eligibility criteria, and enable ads through your dashboard.

Once you’re able to show ads, it’s important to think creatively about how to maximize your ad revenue. For example, consider spacing out your ads so that you don’t overwhelm viewers with too many ads at once. Additionally, try to choose ad formats that are relevant to your audience and that won’t interfere with the viewing experience. Finally, be sure to track your metrics over time to see what works and what doesn’t for your particular channel.

Selling Merchandise

Another popular way to earn money on Twitch is by selling merchandise to your viewers. This works especially well for streamers who have built up a strong personal brand or who have a loyal fanbase. To get started with selling merchandise, you can use platforms like Teespring, Streamlabs Merch, or DesignbyHumans, which allow you to create custom products like t-shirts, mugs, and stickers.

As with any product, promoting your merchandise effectively is key. Try to be creative and authentic in your promotion, perhaps by incorporating your product into your streams or offering special discounts to your subscribers. It can also be helpful to gather feedback from your community to see what types of merchandise they would be most interested in buying.

Subscription-based Revenue

If you’re interested in recurring income, subscription-based revenue is a great option. Twitch allows streamers to offer different tiers of subscription to their viewers, with varying levels of benefits. As a streamer, you’ll earn a percentage of each subscription fee, which can add up over time.

To maximize your subscriptions, try to offer exclusive content or benefits at each tier of subscription. For example, you might offer access to your Discord server or exclusive emotes to subscribers who sign up at a certain level. Additionally, make sure to regularly remind viewers about the benefits of subscribing and how it helps support your channel.


For streamers who prefer a more direct way of earning money, donations are a great option. Twitch allows streamers to add a donation button to their channel, which viewers can use to give a one-time monetary contribution. This can be a great source of income for streamers who have a strong relationship with their community and who are comfortable asking for donations.

To encourage donations without coming across as pushy or obnoxious, make sure to be grateful and appreciative for each donation, no matter how small. Additionally, try to avoid asking for donations too frequently or in a way that feels desperate. Finally, consider offering rewards or recognition for viewers who donate, such as a special shout-out during your stream.


For larger, more established streamers, sponsorships with brands can be a lucrative source of income. Sponsorships involve partnering with a brand to promote their products or services, in exchange for a fee or other compensation. To attract sponsorships, it’s important to have a strong social media following and a well-defined niche or target audience.

In addition to having a strong following, it’s important to approach sponsorships with authenticity and transparency. Make sure to only partner with brands or products that you truly believe in and that align with your values and interests. Additionally, be transparent with your audience about any sponsored content, so that they know you’re being honest and transparent in your promotion.

Affiliate Marketing

Finally, affiliate marketing can be a great way for streamers to earn commissions on products they promote. Affiliate marketing involves promoting products or brands to your viewers, and then earning a commission on any sales that result from your promotion. Platforms like Amazon Associates or SkimLinks make it easy to get started with affiliate marketing.

As with any promotional activity, it’s important to be mindful of your audience and to promote products that align with your values. Additionally, be transparent with your audience about any affiliate links, so that they know you’ll earn a commission if they make a purchase. Finally, make sure to measure the effectiveness of your promotions over time, so that you can adjust your approach and focus on the most successful strategies.


Overall, there are many ways for Twitch streamers to earn money and turn their hobby into a profitable business. Whether you prefer streaming with ads, selling merchandise, accepting donations, or exploring sponsorships and affiliate marketing, there is a way to monetize your passion for streaming. The key is to be authentic, creative, and persistent, and to focus on building a loyal and engaged community of viewers who support your channel.

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