February 23, 2024
Explore how Duolingo generates revenue through its freemium model, virtual currency system, advertising, language certification system, and partnerships with organizations and institutions.


Duolingo is a popular language learning platform that was founded in 2011. It offers users a variety of language courses that they can take for free, with the option to upgrade to a premium version of the app. As more and more people turn to the app to learn new languages, it becomes increasingly important to understand how Duolingo generates revenue.

Duolingo’s Freemium Model

Duolingo’s freemium model is one of its main revenue generators. The app offers both a basic version and a premium version called Duolingo Plus. Users can access most of the app’s features for free, but Duolingo Plus offers additional benefits that users can access for a small monthly fee.

Duolingo Plus includes features like an ad-free experience, offline access to lessons, and the ability to track progress more closely. This approach has been successful for Duolingo, as users can try the app out for free before deciding whether or not they want to upgrade.

Revenue is generated through monthly fees for Duolingo Plus subscriptions. Although the fees are relatively low, they can add up quickly as more users subscribe to the premium version of the app.

Duolingo Plus Subscription

Duolingo Plus offers a number of benefits that users can take advantage of. These include an ad-free experience, offline access to lessons, and unlimited skill testing. Perhaps the biggest benefit of a Duolingo Plus subscription is the ability to track progress more closely. Users can see detailed statistics on their learning progress and receive personalized lesson recommendations based on their performance.

Duolingo Plus subscriptions are priced at $6.99/month or $47.99/year. This pricing structure allows users to save money if they choose to sign up for an annual subscription. As more users subscribe to Duolingo Plus, the revenue generated from this revenue stream increases.

Duolingo’s Virtual Currency System

Duolingo offers a virtual currency called Lingots that users can earn by completing lessons and tasks. These Lingots can be used to purchase additional features within the app, such as bonus lessons and streak freezes. The virtual currency system is a way for Duolingo to incentivize users to continue using the app and to reward them for their progress.

Duolingo can generate revenue through Lingots by making them available for purchase. Users can buy packs of Lingots using real money, with the cost ranging from $0.99 to $49.99 depending on the pack size and the user’s location. This is an additional revenue stream for Duolingo, as users can choose to purchase Lingots if they want to access additional features more quickly.

Duolingo Test Center

The Duolingo Test Center is another way that Duolingo generates revenue. This product allows organizations and institutions to create customized language certification tests using Duolingo’s testing technology. The tests can be taken on a computer or mobile device, making them accessible to a wide range of users.

Pricing for the Duolingo Test Center can vary depending on the needs of the organization or institution. Duolingo charges a fee for each test taken, and organizations can choose to purchase test vouchers in bulk to save money. The revenue generated from the Duolingo Test Center is an important source of income for Duolingo.

Duolingo Advertising

Duolingo generates revenue through targeted advertising within the app. The app displays ads that are relevant to the user’s learning progress and interests. These ads can appear between lessons or at the end of a learning session.

Because Duolingo is an educational platform, it is important that any advertising shown to users is relevant to the user’s interests. By doing so, Duolingo generates revenue while providing users with helpful information about products or services that may be of interest to them.

Duolingo Language Certification System

Duolingo’s language certification system allows users to obtain language certificates for a fee. These certificates are offered in languages such as English, Spanish, French, German, and others. The certificates are recognized by leading institutions and organizations around the world, making them a valuable addition to a user’s resume or professional portfolio.

The language certification system is another revenue stream for Duolingo. Users must pay a fee to take the certification exam, and as more users seek to obtain language certificates, revenue from this source increases.

Duolingo Partnerships

Duolingo has formed partnerships with a variety of organizations and institutions. These partnerships allow Duolingo to expand its reach and offer additional services to users. For example, Duolingo has partnered with schools and universities to offer language courses and certification exams.

These partnerships generate revenue for Duolingo through fees and revenue-sharing agreements. As Duolingo continues to expand its partnerships, its revenue streams will continue to grow.


Duolingo is a language learning platform that has found success through a variety of revenue streams. These include its freemium model, virtual currency system, language certification system, and partnerships with organizations and institutions. By understanding how Duolingo generates revenue, users can better appreciate the value of the app and support its business model.

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