May 27, 2024
This article explores the importance of trademarking a business name and provides a comprehensive cost breakdown for entrepreneurs. Learn about government fees, attorney fees, and search fees, and whether the cost is worth it for your business.


For entrepreneurs, a business name is a crucial aspect of building a brand. It serves as an identifier for your company and can strongly influence customer perception. The most effective way to legally protect your business name is by filing for a trademark. However, many business owners find themselves wondering how much it would cost to trademark their business name.

In this article, we’ll break down the costs of trademarking a business name and explore the importance of doing so. Our comprehensive guide provides all the information entrepreneurs need to make informed decisions about this crucial aspect of branding.

The Ultimate Guide to Trademarking Your Business Name: Cost Breakdown Included!

Before diving into the costs associated with trademark registration, it’s important to understand what a trademark is and why it’s important for your brand.

A trademark is a symbol, word, or phrase that identifies and distinguishes a specific product or service from others in the marketplace. Trademarks are legally protected and can be registered with the US Patent and Trademark Office (USPTO).

Registering your trademark provides legal protection for your brand, ensuring that others cannot use or profit from your mark without your permission. Protecting your trademark is crucial for building and maintaining a strong brand identity.

When it comes to trademark registration, there are a few different costs to consider. These include government fees, attorney fees, and search fees. Each of these will be discussed in further detail in the sections below.

Protect Your Brand: A Comprehensive Look at the Costs of Trademarking a Business Name

While the process of trademark registration may seem daunting, there are several good reasons to consider taking this step for your business. The consequences of not protecting your brand can be significant, such as losing trademark rights, being sued for infringement, or needing to rebrand in the future.

When registering a trademark, businesses have three options: a basic application, a standard application, or a TEAS Plus application. Each option has different associated costs, depending on the level of protection and speed of the registration process.

Basic application fees start at $275 per class of goods or services. Standard applications are priced at $550 per class, while TEAS Plus applications are $250 per class. Additionally, businesses should be prepared to pay attorney fees if they choose to work with a legal professional to help with the trademark registration process.

Search fees are another important consideration when registering a trademark. If you choose to work with an attorney, they will likely charge an additional fee for conducting a trademark search to ensure your chosen name is not already in use. The cost of this search can vary depending on the attorney and the level of detail requested. In general, businesses should budget between $500 and $1,500 for attorney fees.

How Much Does it Really Cost to Trademark a Business Name? We Have the Answers

The cost of trademarking a business name can vary depending on several factors, such as the type of application, the scope of the search, and the legal fees associated with the process. However, in general, entrepreneurs should budget between $1,000 and $2,000 for the trademark registration process, with ongoing costs for maintenance fees and renewal fees.

Some examples of trademark registration costs include Patagonia, who spent $702 to register their trademark, and Nike, who paid $275 to trademark their iconic swoosh logo. These costs include government fees and attorney fees, but are only a portion of the total cost of maintaining a trademark over time.

Trademarking Your Business Name: A Cost Analysis for Entrepreneurs

Considering the costs of trademark registration, it’s important for entrepreneurs to weigh the benefits of trademarking their business name. Legal protection is a key benefit, ensuring that others cannot use or profit from your mark without consequences. Additionally, trademark registration can help build brand recognition and strengthen the perception of your business in the marketplace.

When determining whether to trademark your business name, it’s important to consider your industry and the size of your business. Startups and small businesses with limited budgets may find it difficult to justify the upfront and ongoing costs of trademark registration, while larger businesses with more at stake may see the value in protecting their brand.

However, there are ways to minimize costs while still protecting your brand. For example, entrepreneurs can consider applying for a trademark on their own, rather than hiring an attorney. Additionally, businesses can prioritize which aspects of their brand are most important to trademark, rather than attempting to trademark every element associated with the brand.

Is Trademarking Your Business Name Worth the Cost? Here’s What You Need to Know

Ultimately, the decision to trademark your business name is a personal one that should be based on the specific needs of your business. While the costs associated with trademark registration can seem steep, the benefits of legal protection and strengthened brand recognition may make it worthwhile.

Factors such as the size of your business, your industry, and your long-term goals should all be taken into consideration when making this decision. Alternatives to trademarking, such as filing for a dba (doing business as) or registering for copyright protection, may also be worth exploring.

Navigating the Cost of Trademarking: Tips and Tricks for Businesses

Overall, entrepreneurs should approach trademark registration with a clear understanding of the costs and benefits associated with the process. Finding a reputable attorney to help with the process can be a valuable investment, as can taking steps to minimize costs wherever possible.

When negotiating fees with an attorney, it’s important to ask for itemized billing to ensure you understand exactly what you’re paying for. Additionally, businesses can take advantage of resources like the USPTO website, which offers a wealth of information on trademark registration and maintenance.

Finally, remember that the trademark registration process can be lengthy, so it’s important to be patient and follow through on all necessary steps to protect your brand.


Trademarking your business name is an important step in building a strong brand and protecting your company’s identity. While the costs of trademark registration can be significant, the benefits of legal protection and brand recognition may make it worthwhile for your business.

Entrepreneurs should carefully consider their options and budget for the associated costs of trademark registration, while also taking steps to minimize expenses wherever possible. With the right approach, businesses can successfully navigate the trademark registration process and build a strong brand for years to come.

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