February 24, 2024
TikTok has exploded in popularity over the past few years, and there are numerous ways to make money from it beyond increasing follower counts. This post outlines the seven most popular ways to make money using your TikTok account.

Exploring the 7 Ways to Get Money from TikTok

TikTok is a fast-growing social media platform that has taken the world by storm. With millions of users worldwide, it offers countless opportunities for people to create entertaining content, grow their audience and even make money. However, many people are still unsure how to monetize their account and start earning cash from their videos. In this article, we will explore the 7 ways to get money from TikTok, so you can start turning your hobby into a revenue stream.

How to Become a TikTok Influencer

If you have a substantial following on TikTok, you can become an influencer and start working with brands. You can use your account to promote products or services in exchange for payment. Here’s how you can become an influencer:

What is a TikTok influencer

A TikTok influencer is a user who has a large and engaged following on the platform. Typically, influencers have a specific niche or theme that they post content about, such as fashion, beauty, or comedy. Brands are looking for influencers who can promote their products or services to a specific target audience.

How to build your audience

To become an influencer, you need to build a strong following on TikTok. There is no shortcut to success on the platform, but some things can help you grow your audience:

  • Post high-quality and engaging content that resonates with your target audience
  • Use hashtags to reach a broader audience
  • Collaborate with other creators to cross-promote your content
  • Engage with your followers by responding to comments and messages
  • Consistency in posting videos to increase the rate of organic followers.

How brands pay influencers

Brands pay influencers in several ways, depending on the nature of the partnership. Here are some common ways to make money as a TikTok influencer:

  • Sponsored posts – A brand pays you to create a video featuring their product or service
  • Ambassadorship – A brand hires you as a brand ambassador to promote their products regularly for an agreed-upon period or perpetually.
  • Affiliate marketing – A brand pays you a commission for every sale made through a unique affiliate link that you promote in your video.

Tips for becoming a successful TikTok influencer

Here are some tips to help you become a successful TikTok influencer:

  • Be authentic and create content that resonates with your audience
  • Collaborate with other creators in your niche to expand your reach and gain more followers/li>
  • Engage with your followers, respond to their comments and messages to build a connection
  • Choose brand partnerships that align with your values and will resonate with your followers
  • Consistent uploads with quality content to keep your followers entertained

Participating in Brand Campaigns

What are brand campaigns

Brand campaigns are partnerships between brands and creators. The brands provide a brief or part of their campaign videos, which influencers include in their content to promote the product. The creator is compensated based on the campaign agreement with the brand. Brands use this form of influencer marketing because it is a relatively low-cost way to reach a specific audience by partnering with creators who speak directly to that demographic.

How to participate in brand campaigns

To be considered for brand campaigns, you need to have a significant following on TikTok. Brands are looking for influencers with an audience that aligns with their target market or niche. Hence, Influencers can connect with brands using influencer marketing platforms or pitching their brand aesthetic.

Benefits of participating in brand campaigns

Participating in brand campaigns will increase your visibility in the TikTok community and expose your content to a broader audience. It will also help you earn money because brands will pay you for your content.

Examples of successful brand campaigns on TikTok

Some successful brand campaigns on TikTok include the Chipotle #GuacDance challenge, where people dance to a popular song while holding a bowl of guacamole from Chipotle. The brand’s sales increased, and the video became a viral sensation on the platform, leading to additional agreements between other brands and pop artists, such as Justin Bieber’s promotion of the brand, TikTok.

Live Streaming on TikTok

Explanation of TikTok live streaming feature

TikTok live is a feature that allows you to connect with followers in real-time. It’s a great way to engage with your audience, share your thoughts, and interact with them directly.

How to earn money from live streams

You can earn money from TikTok live streams by receiving diamonds from your viewers. Diamonds are virtual gifts that can be purchased by viewers and sent to you during your live stream. You can then exchange diamonds for real money

Tips for making successful live streams

  • Notify your audience in advance when you will be hosting a live stream to gain more traffic.
  • Engage with your viewers by responding to comments and questions in real-time.
  • Be creative and showcase your unique character and talent
  • Offer exclusive content or behind-the-scenes access to keep your audience engaged

Successful examples of live streaming on TikTok

A perfect example of successful live-streaming on Tiktok is the popular New York Times’ daily TV-style news briefing, which is hosted on TikTok. It updated its audience about the news highlights across the country.

Creating Sponsored Content

Explanation of sponsored content

Sponsored content is a type of content that creators produce featuring a specific product, brand, or service. The goal of creating sponsored content is to promote the product, and it usually requires a paid agreement or partnership between the creator and the company.

How to create sponsored content

To create sponsored content on TikTok, you need to partner with a brand and come up with a compelling creative brief that appeals to their target audience. You’ll need to include information on what you’re going to create, the message you’re trying to convey, and what compensation you’ll receive.

Benefits of creating sponsored content

Creating sponsored content on TikTok can help you earn money, increase your engagement rate, and expand your reach to new audiences. It can also help you establish and promote your personal brand.

Examples of successful sponsored content on TikTok

The #FrappuccinoFun challenge from Starbucks is an excellent example of successful sponsored content on TikTok. The challenge involves users creating videos with Starbucks drinks in their hand while dancing to a specific song. The campaign went viral, generating more than a billion impressions and attracting millions of potential customers.

Affiliate Marketing on TikTok

Explanation of affiliate marketing

Affiliate marketing is a partnership between a creator and a brand where the creator earns a commission for every sale made through their unique affiliate link. The creator promotes the product by creating content and encouraging its followers to buy it through their link.

How to include affiliate marketing in your TikTok content

You can include affiliate marketing in your TikTok content by promoting products that align with your niche and making them a feature of your videos. You can also advertise a discount code in your video to encourage your viewers to make a purchase.

Tips for successful affiliate marketing on TikTok

  • Choose a product that aligns with your niche or theme on TikTok
  • Create engaging content that promotes the product
  • Include a compelling call to action
  • Make the affiliate link stand out and ensure it is clickable by adding it in the video description

Successful examples of affiliate marketing on TikTok

Tarte Cosmetics partnered with TikTok influencers to create a sponsored campaign and included affiliate marketing as part of the package. The influencers created videos using Tarte’s products and included an affiliate link in the description.

Fan Support on TikTok

Explanation of fan support feature

Fan support is an in-app purchase feature on TikTok that allows fans to support their favorite creators by sending virtual gifts and donations. As a creator, you can monetize your account by enabling fan support and earning diamonds during your live streams.

How to enable fan support and receive gifts and donations

To enable fan support and receive gifts and donations, you must meet the eligibility requirements outlined by TikTok. These include being over 18 years old and having at least 1000 followers. Once you meet these requirements, you can turn on fan support on your account’s settings page, and viewers can start sending you virtual gifts.

Benefits of fan support for creators

  • It provides creators with a new revenue stream
  • It helps creators to monetize their content and their effort on the platform

Examples of successful fan support on TikTok

Likee, a new social media platform with features similar to TikTok, has given its users more direct means of gifting, sometimes called support or gifting tools. This feature helps the creator to earn money and build a better account audience by increasing video production.

Cross-Promoting Your Other Social Channels

Explanation of cross-promoting

Cross-promoting is the process of promoting your other social media platforms through your TikTok account. It helps you connect with your audience and increase your following on other social channels.

How to cross-promote your other social channels on TikTok

  • Include links to your other social channels in your video description
  • Create content that prompts your TikTok audience to check out your other social media platforms
  • Offer exclusive content or rewards to those who follow you on your other social media channels

Benefits of cross-promoting on TikTok

  • It helps you expand your following on other social media platforms
  • It increases your brand visibility and recognition beyond TikTok
  • It allows you to diversify your income streams by reaching a wider audience

Examples of successful cross-promoting on TikTok

@Eloping_Lovers, famous for their elopement on a mountain top, which went viral for sharing real-life couple stories, uses TikTok as a strategic tool to grow its Instagram following. The couple shares funny and insightful experiences about their relationships that attract and interest their followers.


TikTok offers countless opportunities to make money through creative content. Becoming a successful influencer, participating in brand campaigns, creating sponsored content, live streaming, and enabling fan support are seven ways you can monetize your TikTok account. Cross-promoting your other social channels further extends your reach and diversifies your income streams. Don’t be shy to try out these features and start earning money from your passion.

Final thoughts and recommendations for creators

Creating engaging content is the key to building an audience on TikTok. Once you have a substantial following, you can monetize your account through brand collaborations, sponsored content, live streaming, affiliate marketing, fan support, and cross-promoting your other social media platforms. Always focus on providing value and authenticity to keep your audience engaged and seeking more of your content.

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