June 25, 2024
Learn how to write a compelling business case with this comprehensive guide. Get practical advice, tips, and examples, and learn how to avoid common mistakes. Explore best practices, real-life examples, and tailored advice for different audiences. With interactive exercises and prompts, you can put theory into practice and develop a business case that is persuasive, compelling, and effective.


Writing a business case is an integral step in many organizational decision-making processes. A well-written business case can provide a detailed analysis of a problem, propose potential solutions, and help decision-makers evaluate the feasibility of various options. In this comprehensive guide, we will explore the step-by-step process of writing a business case, common mistakes to avoid, best practices, real-life examples, and tailored advice for different audiences.

Step-by-Step Guide

The first step in writing a business case is to thoroughly research and analyze the problem at hand. This includes identifying the issue, understanding the scope, and gathering relevant data and information. Once you have a clear understanding of the problem, you can begin to explore potential solutions. This involves brainstorming various options, evaluating the pros and cons of each solution, and proposing a recommended approach. The final step is to evaluate the feasibility of the recommended solution. This involves analyzing the potential risks and benefits, assessing the resources required, and developing a detailed implementation plan.

Common Mistakes to Avoid

One of the most common mistakes people make when writing a business case is providing unnecessary details. It is important to stay focused on the key issues and provide only the information that is relevant and necessary. Another mistake is failing to provide sufficient evidence to support your recommendations. It is critical to support your proposed solution with data and other relevant information to increase its credibility. Finally, many business cases fail to clearly identify and articulate the problem that needs to be solved. It is important to be clear, concise, and specific about the problem and its underlying causes.

Best Practices

One of the key elements of a successful business case is a clear and concise summary of the problem, potential solutions, and recommended approach. It is important to use a logical and structured format, with headings and subheadings to guide the reader. Data should be presented visually, using charts, graphs or other visual aids to enhance understanding. It is also important to consider the needs and expectations of your audience when presenting your business case. Your writing should be persuasive and compelling, with a clear call to action.

Real-Life Examples

Real-life examples can be invaluable in understanding how to write a successful business case. For example, in 2009, Apple successfully launched the iPad, revolutionizing the tablet market. The success of the iPad was largely due to the business case put forward by Steve Jobs, which emphasized the need for a device that was portable, user-friendly, and capable of running a variety of applications. The business case was supported with detailed market research and a clear strategy for implementation.

Audience-Specific Advice

While the basic process of writing a business case is the same for all audiences, there are some unique challenges and opportunities that different groups may face. For example, startups may need to emphasize their potential for growth and innovation, while large corporations may need to consider the impact of their decisions on existing customers and shareholders. Investors may be more interested in the potential return on investment than the technical details of a solution. Providing tailored advice for each audience can help ensure that your business case is compelling and persuasive.

Interactive Guide

As you read through this article, consider completing the following prompts and exercises:

  • Identify a problem or issue that you are currently facing in your organization that would benefit from a business case.
  • Brainstorm potential solutions to the problem, considering the pros and cons of each approach.
  • Develop a recommendation for the solution that you believe is most feasible and effective.
  • Create a detailed action plan for implementing the recommended solution, including a timeline and resource requirements.
  • Present your findings to a colleague or supervisor and solicit feedback.


Writing a business case can be a daunting task, but it is an important step in many organizational decision-making processes. By following the step-by-step guide outlined in this article, you can develop a compelling and persuasive business case that addresses the key issues and proposes a feasible solution. Remember to avoid common mistakes, follow best practices, and provide tailored advice for your audience. Finally, put theory into practice by completing the interactive exercises provided to apply the concepts and ideas presented in the article to your own situation.

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