July 24, 2024
Find out the truth about Aquaphor's animal testing policy and whether it is truly a cruelty-free brand. Discover alternative products and ethical beauty choices for conscious consumers looking for cruelty-free alternatives.


Aquaphor is a staple in many people’s beauty routine, thanks to its reputed healing and moisturizing properties. However, the brand’s animal testing practices have come into question, prompting many consumers to ask the question: is Aquaphor cruelty-free?

The Truth About Aquaphor’s Animal Testing Policy

Aquaphor’s official animal testing policy states that they do not test their final formulations on animals, nor do they ask their suppliers to do so on their behalf. However, the policy does allow for the use of animal testing if required by law or regulatory authorities. This means that Aquaphor may test on animals in countries where it is mandatory or if a new ingredient requires further evaluation.

Aquaphor’s animal testing policy is in line with regulations set by the European Union, which bans the testing of cosmetics on animals. However, it does not meet the standards set by PETA or Leaping Bunny, two leading animal welfare organizations that certify brands as cruelty-free if they meet certain criteria.

Aquaphor: A Critical Look at the Brand’s Cruelty-Free Claims

When it comes to animal testing policies, there is no one-size-fits-all approach. Some brands may claim to be cruelty-free but still rely on other forms of animal testing, such as testing of raw materials or outsourcing to third-party laboratories.

Aquaphor’s animal testing policy is similar to many other mainstream beauty brands, such as L’Oreal and Estee Lauder. These brands claim to be against animal testing but may still engage in it under certain circumstances.

However, some consumers find Aquaphor’s cruelty-free claims questionable, given that the brand is owned by Beiersdorf AG, a company that also owns Nivea. Nivea has been known to test its products on animals in the past, leading some to question whether Aquaphor follows the same policy.

Is Aquaphor Really Cruelty-Free? What You Need to Know

There is evidence both for and against Aquaphor’s claims of being cruelty-free. On the one hand, the brand’s animal testing policy does prohibit testing on animals wherever possible. On the other hand, Aquaphor does allow for animal testing in certain circumstances, making it difficult to verify its cruelty-free status.

There have also been controversies surrounding Aquaphor’s animal testing practices in the past. In 2018, PETA claimed that Aquaphor had conducted animal testing on its products in China, where it is mandatory for foreign brands to do so. However, Aquaphor denies this claim, stating that it has never tested its products on animals in China.

Despite these controversies, Aquaphor has taken steps towards being a more transparent and ethical brand. In 2019, the brand joined the Sustainable Palm Oil initiative, which aims to promote the use of sustainable palm oil in products and reduce the harm caused to animals and their habitats.

The Debate on Aquaphor’s Animal Testing Practices: What the Experts Say

The debate on animal testing in the beauty industry is a complex one, with many different opinions and perspectives. Animal welfare experts argue that there are now viable alternatives to animal testing, such as in-vitro testing and computer modeling, that are both more ethical and more accurate.

However, some experts maintain that animal testing is still necessary in certain circumstances, such as when testing new ingredients or assessing the safety of products on the market.

When it comes to Aquaphor’s animal testing policies, opinions are divided. Some argue that the brand’s policy is not strong enough and that it should commit to a complete ban on animal testing. Others maintain that Aquaphor’s policy is in line with industry standards and that it is unfair to single out one brand for criticism.

Aquaphor’s Efforts Towards a Cruelty-Free Future: A Progress Report

In recent years, Aquaphor has made some positive strides towards being a more ethical and sustainable brand. For example, the company has reduced its carbon footprint by transitioning to renewable energy sources and is committed to using sustainable palm oil.

However, some critics argue that these steps are not enough and that the brand should do more to address its animal testing policies. For example, Aquaphor could commit to a complete ban on animal testing, adopt more ethical alternatives, or partner with cruelty-free organizations to improve its practices.

Behind the Scenes: An Investigation into Aquaphor’s Animal Testing Policies

Investigating a brand’s animal testing policies can be challenging, as companies often keep this information confidential. However, there have been some reports and investigations into Aquaphor’s animal testing practices in the past.

In 2018, PETA alleged that Aquaphor had tested on animals for its products in China, where animal testing is mandatory for foreign brands. The organization claimed that Aquaphor had not been transparent about its testing practices and encouraged consumers to boycott the brand until it committed to being cruelty-free.

5 Alternative Products to Use Instead of Aquaphor for a Cruelty-Free Beauty Routine

For those who are concerned about animal testing and looking for alternative products, there are many great options available. Here are five cruelty-free alternatives to Aquaphor:

  • 1. Dr. Bronner’s Organic Magic Balm
  • 2. Puracy Organic Healing Balm
  • 3. Burt’s Bees All-Purpose Ointment
  • 4. The Body Shop Hemp Heavy-Duty Face Protector
  • 5. Earth Mama Calendula Baby Oil

These products are all made with natural and organic ingredients and are certified as cruelty-free by PETA or Leaping Bunny.


When it comes to animal testing policies, it is important to be informed and make conscious choices about the products we use. While the debate on animal testing is complex, there are many great alternatives to traditional beauty brands that are both ethical and effective. By supporting these brands, we can help promote a more sustainable, cruelty-free future for the beauty industry.

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