June 22, 2024
Want to know who makes the most money on YouTube? This article explores the top earners, their revenue streams, and the factors contributing to their success. Discover the pros and cons of being a high-earning YouTuber, and learn how YouTube's algorithm affects creator earnings. We also look to the future, predicting the trends shaping YouTube earnings and what to expect in the coming years.

Who Makes the Most Money from YouTube?

YouTube is one of the most popular platforms in the world, with over 2 billion monthly active users. While many people use the platform to watch videos, an increasing number of users are also earning a substantial amount of money from creating content on the platform. However, there is a long-standing misconception about how much money can be earned from YouTube, and who the top earners are. In this article, we will explore who makes the most money from YouTube, and analyze the various factors that contribute to their financial success.

Top 10 Earning YouTubers: A Comprehensive List

There are many content creators on YouTube who are making a significant amount of money from their content. To give an overview of the top earners, we have compiled a list of the top 10 highest-earning YouTubers:

  1. Ryan Kaji – $26 million
  2. Dude Perfect – $20 million
  3. Anastasia Radzinskaya – $18 million
  4. Rhett and Link – $17.5 million
  5. Jeffree Star – $17 million
  6. Preston Arsement – $14 million
  7. PewDiePie – $13 million
  8. Markiplier – $13 million
  9. DanTDM – $12 million
  10. VanossGaming – $11.5 million

It is worth noting that these are estimates based on data from June 2019 to June 2020, and there may be some fluctuations as to who the top earners are in the future.

Breaking Down YouTube’s Highest Earner: Who is It?

The highest earner on YouTube is Ryan Kaji, an eight-year-old boy who runs the YouTube channel Ryan’s World. Ryan’s channel has over 27 million subscribers and is focused on toy reviews and unboxing videos. Ryan earned a staggering $26 million in 2019, making him the top earner on YouTube by a significant margin.

One of the main factors contributing to Ryan’s success is the universal appeal of his content. His videos are designed to be enjoyable for children of all ages and his adorable personality has made him a hit with parents, too.

The Business of YouTube: Analyzing Revenue Streams and Top Earners

While ad revenue is one of the most well-known sources of income for YouTubers, there are actually many other ways to earn money on the platform. Below, we will analyze some of the most common revenue streams used by top earners, and identify who the top earners are in each category.

Sponsorships and Brand Deals

Many YouTubers earn money by collaborating with brands and promoting products through sponsored content or brand deals. This is a lucrative revenue stream for content creators who have a large and engaged following, as they can charge premium rates for their services.

One of the top earners in this category is Jeffree Star, who earned $17 million in 2019. Jeffree is a beauty YouTuber who has collaborated with many top brands, including Morphe Cosmetics and Benefit Cosmetics.


Merchandising is another common revenue stream for YouTubers who have a dedicated fanbase. Many content creators sell branded merchandise, such as t-shirts, hats, and other items featuring their logo or catchphrases.

Rhett and Link are a great example of YouTubers who have capitalised on this revenue stream, earning $17.5 million in 2019. They have a popular YouTube channel called “Good Mythical Morning” and sell a range of merchandise including mugs, t-shirts, and even hot sauce!

Affiliate Marketing

Another revenue stream for YouTubers is affiliate marketing, where they promote products in their videos and earn a commission on any sales made through their unique affiliate link. This revenue stream is particularly popular in the beauty and fashion niches.

A top earner in this category is Anastasia Radzinskaya, who earned $18 million in 2019. Anastasia is a six-year-old girl who has a YouTube channel called Like Nastya. Her most popular videos include her playing with dolls and exploring outdoor locations and she often promotes children’s products through affiliate links.

From Viral Videos to Millions: The Journey of YouTube’s Richest Content Creators

While there is no one-size-fits-all formula for achieving success as a YouTuber, there are certain commonalities among the highest earners. Below, we will discuss some of the key factors driving financial success on YouTube, as well as analyzing the journey of several high-earning creators.

Consistency Is Key

One of the most important factors for success on YouTube is consistency. The most successful YouTubers upload content regularly, and ensure that their content is consistently of a high quality. By doing so, they are able to build a loyal audience that keeps coming back for more.

PewDiePie is a great example of a YouTuber who has achieved incredible success through consistency. He has uploaded a video every day for several years, and his channel has over 100 million subscribers.

Engaging with Your Audience

Another important factor for success on YouTube is engaging with your audience. Successful YouTubers are often very responsive to their fans and make an effort to build a personal connection with them. This helps to build loyalty and create a sense of community around the channel.

DanTDM is a great example of a YouTuber who has achieved success through engagement with his audience. In addition to creating entertaining gaming videos, he regularly interacts with fans through social media and live streams.

Diversifying Revenue Streams

Many of the highest-earning YouTubers are successful because they have diversified their revenue streams. By not relying solely on ad revenue, they are able to weather any fluctuations in advertising rates, and create a more stable income stream.

Preston Arsement is a great example of a YouTuber who has diversified his revenue streams. In addition to ad revenue, he earns money through sponsorships, merchandise sales, and even his own Minecraft server.

The Pros and Cons of Being a High-Earning YouTuber: An In-Depth Discussion

While earning a significant amount of money on YouTube can be incredibly rewarding, it is not without its challenges. Below, we will explore some of the benefits and drawbacks of being a high-earning YouTuber.


One of the main benefits of being a high-earning YouTuber is the financial stability it provides. By diversifying their income streams and building a loyal audience, YouTubers can create a stable and consistent income that can last for years to come. Additionally, YouTubers have the freedom to work from anywhere in the world, and to create content on their own terms.


One major challenge of being a high-earning YouTuber is the pressure to constantly create engaging content. With millions of subscribers, content creators must ensure that they are consistently delivering high-quality content that appeals to a wide audience. This can be incredibly stressful and time-consuming.

Another challenge is the pressure of being in the public eye. YouTubers are often subject to intense scrutiny and criticism from their fans and the media, and must be prepared to deal with negative feedback and online hate. This can take a toll on a creator’s mental health and well-being.

Diving into YouTube’s Algorithm: Understanding How It Affects Creator Earnings

YouTube’s algorithm is a complex and constantly evolving system that determines which videos appear in users’ feeds and how they are ranked. For creators, understanding and working with the algorithm is crucial to earning money on the platform.

The algorithm rewards content creators who upload high-quality, engaging content that keeps viewers watching for longer periods of time. It also takes into account factors such as the title and description of the video, as well as keywords and metadata.

For high-earning YouTubers, the algorithm can be both a blessing and a curse. By creating engaging content that works with the algorithm, content creators can increase their views and earn more money. However, changes to the algorithm can have a significant impact on creators’ earnings, and can be difficult to predict or control.

The Future of YouTube Earnings: Predictions and Expectations for Creators and Investors

As the platform continues to evolve, there are many exciting opportunities for YouTubers to earn money and build successful businesses on the platform. Some predictions for the future of YouTube earnings include:

  • Increased investment in premium content by YouTube, which could lead to more opportunities for creators to earn money through production deals
  • Continued growth of the influencer marketing industry, which could provide more opportunities for creators to earn money through sponsored content and brand deals
  • Greater emphasis on niches and subcultures, which could lead to the rise of niche channels and more targeted advertising


In conclusion, there are many YouTubers who earn a significant amount of money from creating content on the platform. While ad revenue is one common source of income, there are many other revenue streams that top earners use, including sponsorships, merchandising, and affiliate marketing. To be successful on YouTube, creators must be consistent, engage with their audience, and diversify their revenue streams. While there are challenges associated with being a high-earning YouTuber, the rewards can be substantial, including financial stability and the freedom to work on their own terms.

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